The first NASCAR race of 2006 ran recently at Daytona and I was surprised by the number of new product sponsors. For years NASCAR has been a ?good ol boy" thing Lou Brock Youth Jersey , however, marketers have finally realized that this is huge untapped and under marketed advertising segment.


We have to admit that there are loads of stereotypes about the typical NASCAR audience. Ever heard this description, "Red necked, long haired, tobacco chewing Mike Shannon Youth Jersey , cigarette smoking, good ol boy?? Well, that used to be true of NASCAR viewers but auto racing now is one of the few sports that are gaining in popularity among all demographic segments. Face it. Popularity equals advertising revenue and sales.


Two current market groups that NASCAR is chasing for increased viewer ship are the 50+ generation and women. Previously, little marketing was done to attract these viewers. They were outside the perceived target market. Sponsors typically were auto companies, auto parts and suppliers Tim McCarver Youth Jersey , beer, soda, cell phones, and generally services and companies that were in the male purview. But now there are a lot of avid NASCAR fans in the over 50 generation, myself included. Until now Ken Boyer Youth Jersey , sponsors haven't really sought them out as an audience.


When I did some marketing for an IROC driver, I was surprised to learn about the strength of the fans. One thing that really came home was the brand loyalty of those who supported NASCAR. When a NASCAR driver endorsed a product, it was used by an overwhelming proportion of NASCAR aficionados; a much higher average of brand loyalty than conventional markets.


An interesting campaign that I have been following is the Crown Royal endorsement of NASCAR. The company continues to sponsor the No. 26 Crown Royal Ford Fusion driven by NASCAR NEXTEL Cup star Jamie McMurray. Crown Royal is collaterally branding their campaign with new packaging and launching the Speedway Collector's Series, a line of limited edition packages that is customized to highlight the 21 tracks that host races during the 2006 NASCAR NEXTEL Cup season. The Crown Royal purple bag, bottle label and carton will display customized motor sports packaging Enos Slaughter Youth Jersey , including logos for storied tracks like Daytona International Speedway and Talladega Super Speedway. Smart and unique marketing! Most product packaging efforts have been limited to cast iron models and replicas of the cars or typical car stuff.


So why am interested? It's all in the packaging, of course. In addition to advertising and endorsing a driver, companies are integrating all facets of a marketing campaign and utilizing packaging as a branding tool. If I were a smart marketer, I would look for underserved segments of the viewers just like Crown Royal has done. Even though there have been several women drivers that have tried unsuccessfully to penetrate NASCAR as professional drivers, the women's market makes up 50% of the US population. In my opinion it really hasn't been sought out. I'd brand a campaign that really hits home with women no matter what their age. Look at the Dove Campaign For Real Beauty as an example. Its being endorsed and supported long after then initial advertising campaign introduction.


So we've come full circle. What does NASCAR have to do with packaging? It's a hot Roger Maris Youth Jersey , growing, untapped market for those who want consumers that demonstrate their brand loyalty. Does this ring any bells or blow any horns for you?

>800-961-1963-Expert Apple Support and Help for macOS Sierra, Mac Siri and iOS De

Posted by applesupport on July 20th, 2016



macOS Sierra Support: Siri Comes to the Mac

Siri is running on almost all Apple devices, except Mac computers. But with the latest announcement from Apple at WWDC has now confirmed that she is scheduled to come with macOS Sierra Albert Pujols Youth Jersey , which is a next update to its Mac OS.


With enhanced features and advanced search capability, the new digital assistant Siri on the Mac is duly capable of answering all those questions that you have been asking to iPhone- and iPad-based Siri editions. As the features and applications of Siri for Mac have been discussed on Apple macOS Sierra support page, you can easily get additional information about the application.


In addition, your new digital assistant can also help you locate your files or other items saved on your Mac computer.


Though the new Mac OS edition is about to hit the market, some of the third-party technical support service providers have anticipated for some common issues that may come in the way while using Apple applications on macOS Sierra. And subsequently Red Schoendienst Youth Jersey , their macOS Sierra technical support services have been designed in such a way that the users can get prepared to overcome all types of technical hurdles that may possibly emerge while using applications on the latest upcoming operating system. Read more at start="2">macOS Sierra Now Available for Preview

So, Apple has rebranded its desktop and laptop operating system and the developer is all about saying Goodbye to its Mac OS X to welcome macOS Sierra with new features and applications.


For the last few days, the preview beta version of macOS Sierra has been made available for public and the reactions from the preview beta edition users are quite promising.


But based on the reactions and remarks, it would be rather too early to believe that the new OS software suite does have increased immunity against some common technical errors identified with the previous Mac OS X editions. As some independent technicians are foreseeing some common technical glitches to be repeated with the macOS Sierra as well, it is worth noting to get armed with all possible macOS Sierra tech support solutions so as to avoid any possibility of technical glitches.


If we have a glance at the design of new upcoming operating system Harrison Bader Youth Jersey , it appears to be identical with its predecessor EI Capitan to a . Cheap MLB Jerseys Cheap Jerseys China Wholesale Wholesale Jerseys Free Shipping Wholesale Jerseys China Free Shipping Wholesale NBA Jerseys Free Shipping Wholesale MLB Jerseys Cheap Wholesale College Baseball Jerseys Wholesale Authentic NFL Jerseys Wholesale NBA Basketball Jerseys Cheap College Jerseys